Which of the Following Are Two Strategies for Global Advertising

question 71

Multiple Choice

Which of the following are two strategies for global advertising programs?

• A)market-orientation and culture-orientation
• B)standardization and localization
• C)short-term and long-term
• D)high-context and low-context
• E)structured and unstructured

---

Definitions:

Article V

Depending on context, this could refer to various legal or constitutional provisions, but generally involves rules for amendment or alteration of a document or organization's governing principles.

Constitution Laws

Body of law which defines the relationship of different entities within a state, namely, the executive, the legislature, and the judiciary.

State Law

Legislation enacted by a state government that is applicable within the boundaries of that state.

Commerce Clause

A provision in the U.S. Constitution that grants Congress the power to regulate commerce with foreign nations, and among the several states and with the Indian tribes.