Cloning Is a Technique of Sifting Through the Information in Databases

question 65

True/False

Cloning is a technique of sifting through the information in databases to uncover prospective buyers whose characteristics match those of current buyers.

---

Definitions:

Advertising

A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.

Marginal Revenue

The rise in income generated by the sale of an extra unit of a product or service.

Total Revenue

The total income generated by a firm from selling its goods or services before any costs or expenses are deducted.

Output

The total amount of goods or services produced by a firm, industry, or economy over a specific period.