Discuss How Legitimate Direct Marketers Can Respond to the Criticisms

question 36

Essay

Discuss how legitimate direct marketers can respond to the criticisms surrounding email marketing.

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Definitions:

Pearson Correlation

is a measure of the linear correlation between two variables, quantifying the strength and direction of their relationship.

Two-tail Tests

Hypothesis tests that consider extreme values in both tails of the distribution to evaluate the likelihood of observing a relationship by chance in either direction.

Likert Scale

A psychometric scale commonly used in questionnaires to represent people's attitudes, opinions, or perceptions, where responses range from one extreme to another.

Service Quality

The assessment of how well a delivered service conforms to the customer's expectations.