Which Basic Objective of Direct Marketing Involves Attempting to Motivate

question 146

Multiple Choice

Which basic objective of direct marketing involves attempting to motivate customers to visit an event or retail outlet?

• A) developing leads
• B) driving traffic
• C) testing offers
• D) enhancing awareness
• E) driving responses

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Definitions:

Attribution Theory

A theory focused on how people interpret and understand cause and effect relationships, and how this relates to their thinking and behavior.

Reward Theory

A theory suggesting that people are motivated by rewards, whether tangible or intangible, and that these rewards encourage specific behaviors.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Predict Behavior

The process of forecasting an individual's actions based on past behavior, current conditions, or psychological theory.