________ Means Adopting a Good Cause and Helping in Its

question 17

Multiple Choice

________ means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

• A) Social marketing
• B) Cause marketing
• C) Capital marketing
• D) Nonprofit marketing
• E) Development marketing

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Definitions:

Appetitive Behavior

A type of behavior initiated by an organism in pursuit of fulfilling a need or desire, often relating to food, drink, or other necessities or pleasures.

Learned Behavior

A changed behavior acquired through experience.

Ethological Displacement

A behavior that occurs when an animal or human engages in an unrelated activity to reduce stress or tension when the normal response is thwarted or impossible.

Redirected Behavior

Behavior redirected from its original target to another object or individual, often seen in animals when the primary target of an action is inaccessible.