After Spending 15 Minutes on Hold with a Company's Customer

question 54

Multiple Choice

After spending 15 minutes on hold with a company's customer service line for information about a product she was considering purchasing,Cristina decided that she would buy a similar product from another company.This is an example of a ________.

• A) conversion
• B) commercial message
• C) silo effect
• D) one-way communication
• E) critical touch point

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Definitions:

Categories

Concepts or classes that group objects, events, or characteristics based on shared properties or attributes.

Phonemes

The smallest units of sound in a language that can distinguish one word from another.

Prerequisite

A requirement that must be fulfilled before proceeding to a subsequent stage or level, often used in academic contexts.

Groups

Sets of items or individuals classified together based on shared characteristics or attributes.