Which of the Following Types of Post-Campaign Evaluation Tools Involves

question 52

Multiple Choice

Which of the following types of post-campaign evaluation tools involves reading information from a shopper's identification card and recording that along with information about products that the shopper purchased?

• A) scanner research
• B) semiotics testing
• C) tracking research
• D) single-source research
• E) pay-out analysis

---

Definitions:

Phonetic Method

A method for learning to read in which children decode the sounds of words based on their knowledge of the sounds of letters and letter combinations.

Preoperational Children

A stage in Piaget's theory of cognitive development, where children ages 2 to 7 engage in symbolic play and struggle with logic and taking the perspective of others.

Problem Solving

Problem solving is the process of identifying a problem, developing possible solution paths, and taking the appropriate course of action to achieve a desired goal or solution.

Overweight Children

Children whose body mass index (BMI) is at or above the 85th percentile and below the 95th percentile for children of the same age and sex, indicating they weigh more than is considered healthy for their age and height.