Examlex
Direct-response communication is meant to drive a transaction or generate some other type of immediate behavioral response,and this is easily measurable.
Diversification
A strategy that involves entering into new markets or industries or creating new products to spread and reduce risks.
New
Recently developed, created, or having started to exist not long ago.
Different Business Areas
Various sectors or segments within the broader business landscape, each with its own specific focus and expertise.
Related Diversification
A strategy where a company expands its operations into areas that are similar to its current lines of business to exploit shared operations or knowledge.
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