Which of the Following Is NOT a Research Question Assessing

question 3

Multiple Choice

Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?

• A)What did you like or dislike in the ad?
• B)Did the ad engage your interest or curiosity?
• C)Did you read/watch most of it? How much?
• D)Do you have a need for this brand or can it fulfill a need for you?
• E)What's the difference between Brand X and Y?

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Definitions:

Skip Patterns

A survey design technique where respondents are directed to different questions based on their previous answers, enhancing question relevance.

Readability Score

A measure indicating how easy or difficult a text is to understand, usually determined by sentence length and the complexity of vocabulary used.

Pretest

An initial test or assessment used to measure participants' knowledge, abilities, or characteristics before undergoing an intervention or educational program.

Survey Format

An organizational layout used to structure questions for collecting information in a standardized way.