Qualitative Researchers Employ Narrative as One Strategy for Analyzing and Presenting

question 27

Multiple Choice

Qualitative researchers employ narrative as one strategy for analyzing and presenting qualitative data.What other name(s) have researchers used to refer to the narrative strategy?

• A) Realist tale approach
• B) Discourse analysis
• C) Natural history
• D) A & C
• E) B & C

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Definitions:

Data Mining

The practice of examining large databases in order to generate new information or find hidden patterns and insights.

Segmentation Analysis

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketing Concept

A business philosophy suggesting that success is achieved by focusing on the needs and wants of target markets.

Response Time

The duration it takes for a system or service to react to a specific request.