Your Credibility with the Reader of a Persuasive Message Will

question 94

Multiple Choice

Your credibility with the reader of a persuasive message will not be enhanced by

• A) explaining how you, as the writer, will benefit.
• B) discussing your knowledge as an authority on the topic.
• C) mentioning that you hold a position in which you deal with the topic quite often.
• D) providing factual evidence and statistics that the reader can verify.
• E) discussing your prior experience with the topic.

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Definitions:

Purchases

Merchandise for resale. It is a cost.

Departmental Gross Profit

The profit made by individual departments within a company, calculated by subtracting the cost of goods sold from the sales revenue generated by each department.

Revenue

Income generated from normal business operations and includes discounts and deductions for returned merchandise.

Profit Center

A segment or part of a business directly responsible for its profits and losses.