According to One Study, 40% of Internet Users Don't Know

question 111

True/False

According to one study, 40% of Internet users don't know the difference between company-paid Internet sites and independent Internet sites.

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Definitions:

Soft-Drink Companies

Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.

Elaboration Likelihood Model

A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.

Central Route

A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.

Enduring Attitude Change

A long-term alteration in an individual's attitude or belief system, often resulting from persistent persuasion, significant life events, or extensive information processing.