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Why Is the Consumer More Difficult to Understand/predict Than Anything

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Why is the consumer more difficult to understand/predict than anything in the physical universe?


Definitions:

American Revolution

A period of political and military conflict (1775-1783) wherein thirteen of Britain’s North American colonies successfully established independence.

Harriet Martineau

An English social theorist and Whig writer, often cited as the first female sociologist, who studied and wrote extensively on social and political issues of her time.

Ex-Slaves

Ex-slaves, also known as freedmen, were individuals who had been enslaved and were released from slavery, facing numerous challenges in integrating into society and securing economic and civil rights post-emancipation.

Shakers

A religious sect known for their celibate lifestyle, communal living, and distinctive dance rituals, originally established in 18th-century England and later moving to America.

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