The Interpretation Processes by Which Consumers Understand or Make Sense

question 1

Short Answer

The interpretation processes by which consumers understand or make sense of their own behaviors and relevant aspects of their environment is known as _____.

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Definitions:

Costs Of Quality

The cost associated with controlling quality (prevention and appraisal) and failing to control quality (internal and external failure).

Prevention Costs

Expenditures made to avoid defects in products or inefficiencies in services, part of quality control measures.

Value-Added

The enhancement a company gives its product or service before offering the product to customers, increasing the product's value.

Value-Added

The enhancement a company gives its product or service before offering the product to customers.