Which of the Following Is Needed to Create a Favorable

question 44

Multiple Choice

Which of the following is needed to create a favorable consumer-brand relationship?

• A) A positive brand attitude, based on favorable meanings and beliefs that are accessible in memory.
• B) A positive brand attitude, a dedicated sales team, and a substantial marketing budget.
• C) A loyal customer base, a dedicated marketing team, and a positive brand attitude.
• D) An attractive marketing message, effective customer management policies, and a loyal customer base.
• E) An attractive marketing message, a positive brand attitude, and effective customer management policies.