Managers of High-Market-Share Brands May Try to Discourage External Search

question 56

True/False

Managers of high-market-share brands may try to discourage external search behaviors because the behavior may result in a shift to another brand.

---

Definitions:

Income Statement

A financial statement that shows a company's revenues, expenses, and profits over a specific period, providing insight into operational efficiency.

Periodic Inventory System

An accounting approach where inventory and cost of goods sold are calculated at set periods, rather than continuously.

Acquisition of Inventory

The process of obtaining goods or materials for sale or use, either through purchase or production.

Purchases Account

A general ledger account in which the purchases of goods intended for resale are recorded.