All of the Following Statements About the Development of Marketing

question 7

Multiple Choice

All of the following statements about the development of marketing strategy are true EXCEPT:

• A) marketers often initially focus on consumer's affect and cognition.
• B) marketers typically follow a tightly sequenced development process which always allow for detailed analyses and evaluations of consumer responses to chosen strategies.
• C) marketers may initially focus upon intermediate behaviors.
• D) marketers may focus on desired behaviors directly.
• E) marketers ultimately seek to influence a consumer's overt behavior.