Which of the Following Is NOT a Basic Alternative of Segmentation

question 28

Multiple Choice

Which of the following is NOT a basic alternative of segmentation strategy?

• A) A decision to market to multiple segments with similarly tailored strategies for each
• B) A decision not to segment
• C) A decision to market to only one segment
• D) A decision not to segment but to be a mass marketer
• E) A decision not to enter a market

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Definitions:

Autonomic

Pertaining to the autonomic nervous system, which controls involuntary body functions such as heart rate, digestion, and respiratory rate.

Somatic

Relating to or affecting the body, distinct from the mind or emotions.

Parasympathetic

A division of the autonomic nervous system responsible for relaxation and conserving energy, often referred to as the "rest and digest" system.

Sympathetic

Relating to the sympathetic nervous system, part of the autonomic nervous system that orchestrates the body's rapid involuntary response to dangerous or stressful situations.