Briefly Describe the Four Basic Types of Segmentation Mentioned in Your

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The Answer is The four basic types of segmentation mentioned in the text are benefit segmentation,psychographic segmentation,person/situation segmentation,and geodemographic segmentation.Benefit segmentation attempts to measure consumer value systems and consumers' perceptions of various brands in a product class in accordance with the belief that the search for perceived benefits underlies all market segments.Psychographic segmentation divides markets on differences in consumer lifestyles.It employs AIO (activities,interests,and opinions)to develop lifestyle profiles useful for identifying market segments.Person/situation segmentation analyzes consumer differences in conjunction with various usage situations.Geodemographic segmentation identifies specific households in a market by focusing on local neighborhood geography to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

Briefly Describe the Four Basic Types of Segmentation Mentioned in Your

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