Which of the Following Should a Company NOT Do When

question 22

Multiple Choice

Which of the following should a company NOT do when developing a marketing plan?

• A) Rank present and potential target markets according to profitability
• B) Align the marketing objectives with the organizational objectives
• C) Rank target markets according to the present and future sales volume
• D) Consider only potential customers when developing market share and sales strategies

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Definitions:

Free-Floating Anxiety

Anxiety that is not linked to any specific situation or object and is a persistent feeling of uneasiness or dread.

Realistic Source

A credible or authentic origin or means that provides information or material.

DSM-5

The Fifth Edition of the Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to the diagnosis of mental disorders.

Checklist

A written or electronic list of items to be noted, checked off, or remembered.