_____ Is Defined as the Culmination of the Consumer's Assessment

question 35

Multiple Choice

 _____ is defined as the culmination of the consumer's assessment of the product,the company that manufactures and markets the product and all other variables that impact on the product between manufacture and consumer consumption. 

• A) Product feature
• B) Brand equity
• C) Brand dilution
• D) Product extension

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Definitions:

Schemas

Mental structures—collections of ideas, prior knowledge, and experiences—that help organize information and guide thought and behavior.

Assimilation

The cognitive process of fitting new information into pre-existing cognitive schemas, perceptions, and understanding.

Schema

A cognitive framework or concept that helps organize and interpret information.

Grasping

The act of taking hold of something firmly with the hands or arms, which is also a reflex seen in newborns.