Which of the Following Statements About Marketing Research Is True

question 75

Multiple Choice

 Which of the following statements about marketing research is true? 

• A) The most carefully executed research will always be error free.
• B) Marketing research is an aid to decision making.
• C) Marketing research is a substitute for decision making.
• D) Marketing research forecasts consumer behavior and marketing trends with a great degree of certainty.

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Definitions:

IQ Score

A measure of a person's intellectual abilities compared to the average population, typically scored on a scale where 100 is the average.

First-Grader

Refers typically to a student in the first grade of school, being their second year of formal education, usually six or seven years old in many countries.

Teacher's Attitude

The predispositions or orientations a teacher holds towards students, teaching practices, and educational expectations.

Spearman Rank-Correlation

A non-parametric measure of rank correlation, assessing how well the relationship between two variables can be described using a monotonic function.