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A Marketer of Yo-Yos Wants to Know How an Increase

question 82

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 A marketer of yo-yos wants to know how an increase in price would affect its sales.It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales.Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market.Identify the type of market research used in the scenario.


Definitions:

Medical Care

Professional health services provided by doctors and nurses to diagnose, treat, and prevent illness, injury, and other physical and mental impairments.

Growth Rate

A measure of how the amount of something changes over time, often used in the context of population biology, economics, or physical sciences.

Population Distribution

The spread of people across a specified area, which can be influenced by factors such as environment, politics, and social structure.

Age Ranges

Age ranges refer to the categorization of human life span into distinct stages, such as infancy, childhood, adolescence, adulthood, and old age, based on developmental characteristics.

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