A Drawback of Personal (In-Depth)interviews Is That

question 28

Multiple Choice

A drawback of personal (in-depth) interviews is that:

• A) it has a high cost per contact for every respondent studied.
• B) it does not generate as many ideas as group methods do.
• C) it has an element if confusion as there is high geographic dispersion.
• D) it has a lesser depth of response than other interviews.

---

Definitions:

Project Analysis

The process of reviewing and evaluating the potential outcomes and profitability of a project before proceeding with it.

Book Value

The net value of a company's assets minus its liabilities, often used to assess the company's worth on its financial statements.

Facility

A physical or virtual space or infrastructure used for a specific purpose, often related to manufacturing or services.