Marketers Can Create Brand Equity By

question 64

Multiple Choice

Marketers can create brand equity by:

• A)selling the product in prestigious outlets that are exclusive.
• B)ensuring ready availability of the product through retail chains.
• C)collecting comparative information about competitive brands.
• D)making the product available at all convenience stores.

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Definitions:

High School Graduation

The act of successfully completing the required coursework and other state or local requirements at the secondary education level, leading to the receipt of a diploma.

Agency

The capacity of individuals to act independently and make their own free choices, contrasted with social structure.

Structure

An arrangement or organization of parts, elements, or constituents that form a complex system.

Media Industry

The sector of the economy that produces and distributes media products and services, including television, film, music, books, and online content.