Which Is the First Step in the Organizational Buying Process

question 63

Multiple Choice

Which is the first step in the organizational buying process?

• A) Organizational need
• B) Purchase activities
• C) Vendor analysis
• D) Postpurchase evaluation

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Definitions:

Maintenance Fees

Charges incurred for the upkeep or repair of property, equipment, or software to ensure operational efficiency and longevity.

Advertising Expense

The cost associated with promoting a business, product, or service, including media buys, production costs, and agency fees.

Service Department Expenses

Costs associated with the departments that do not directly generate revenue but support other departments that do.

Indirect Factory Expenses

Costs associated with manufacturing that are not directly tied to the product, such as maintenance or factory utilities.