The Second Step in the Market Segmentation Process Involves Determining

question 70

Multiple Choice

The second step in the market segmentation process involves determining the_____. 

• A) relevant dimensions for market segmentation
• B) product positioning strategy to be used
• C) consumer needs and wants
• D) marketing mix strategy

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Definitions:

Christian Coalition

A politically conservative organization in the United States, founded in the late 20th century, focusing on promoting Christian values within American politics.

Manuel Noriega

A former Panamanian politician and military officer who was the de facto ruler of Panama from 1983 to 1989.

Saddam Hussein

The fifth President of Iraq from 1979 to 2003, known for his authoritarian rule and involvement in conflicts like the Iran-Iraq War and Gulf War.

Culture Wars

Battles over moral values that occurred throughout the 1990s. The Culture Wars touched many areas of American life—from popular culture to academia. Flashpoints included the future of the nuclear family and the teaching of evolution.