In the Market Segmentation Step Involving the Study of Consumer

question 21

Multiple Choice

In the market segmentation step involving the study of consumer needs and wants,it is advisable for a company to _____.

• A) forego undiscovered needs even if it possesses adequate venture capital to uncover them
• B) transcend the barriers that the industry places upon its range of need satisfaction activities
• C) use this step for generation for theoretical strategies, rather than operational concepts
• D) modify or enhance offerings with relevant changes in technology for practical benefit

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Definitions:

Somatoform

A category of mental disorders characterized by physical symptoms that suggest illness or injury, but cannot be fully explained by a medical condition.

Physician

A professional who practices medicine, which involves promoting, maintaining or restoring health through the study, diagnosis, prognosis, and treatment of disease, injury, and other physical and mental impairments.

Physical Symptoms

Observable or tangible signs of a condition or disease, such as pain, fever, or a rash, in contrast to psychological symptoms.

Conversion Disorder

A mental condition in which a person experiences neurological symptoms, such as blindness or paralysis, without a physical cause, believed to result from psychological stress or conflict.