_____ Refers to a Market Segmentation Approach in Which People

question 59

Multiple Choice

_____ refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then,the size of each of these groups and demographic and psychographic profiles are determined.

• A) Post hoc segmentation
• B) Empirical segmentation
• C) Benefit segmentation
• D) Psychographic segmentation

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Definitions:

External Rewards

Benefits or incentives provided by an external source, such as money, praise, or recognition, that motivate behavior.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience, mental functions, and characteristics.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to pursue particular objectives.

Leptin

A hormone produced by fat cells that helps to regulate body weight by signaling the brain to reduce appetite and burn more calories.