Johnson & Coleman Has Created a New Line of Premium

question 26

Multiple Choice

Johnson & Coleman has created a new line of premium quality writing desks.The desks are being marketed to consumers who value knowledge and principles.According to the VALS™,which of the following psychographic groups would the writing desk appeal to the most?

• A) Achievers
• B) Strivers
• C) Experiencers
• D) Thinkers

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Definitions:

Corporate Crimes

Illegal acts committed by corporate entities or individuals acting on behalf of a corporation or business entity for financial gain.

Abortion Legalized

The state in which the procedure of ending a pregnancy before birth is permitted by law under certain or all circumstances.

Legal Experts

Professionals with extensive knowledge and expertise in the field of law.

White-Collar Crime

Refers to financially motivated, nonviolent crime committed by business and government professionals.