The Nielsen PRIZM System Includes Maps of Different Areas That

question 35

Multiple Choice

The Nielsen PRIZM system includes maps of different areas that: 

• A) rank neighborhoods on their potential to purchase specific products or services.
• B) group consumers in particular countries that are similar in many respects.
• C) help implement and control the strategic plan of that area.
• D) are used for providing slotting allowances to retailers.

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Definitions:

Test Items

Quality Specific questions or tasks designed to evaluate knowledge, skills, abilities, or performance in various contexts.

High Score

A measurement indicating a successful or above-average outcome in a test, game, or other assessment.

Discriminant Validity

A measure of validity based on showing that a test does not correlate too closely with other variables from which it is supposed to be distinct.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to overreporting of 'good' behavior and underreporting of 'bad' behavior.