Clear Spring Is a Brand of Bottled That Is Marketed

question 65

Multiple Choice

 Clear Spring is a brand of bottled that is marketed as a much better product than Cool Blue,which is a competing brand of bottled water.The Clear Spring brand of bottled water is positioned:

• A) by use or application.
• B) in terms of particular types of product users.
• C) relative to a product class.
• D) directly against a particular competitor.