In Which of the Following Situations Is It Appropriate for a Firm

question 8

Multiple Choice

In which of the following situations is it appropriate for a firm to become a mass marketer?

• A) The market is large and consists of several segments that are almost equal in size.
• B) Heavy users make up such a large proportion of the sales volume that they are the only relevant target.
• C) The largest segment is composed of light users, and hence, targeting them would yield the highest profits for the firm.
• D) Potential consumers constitute such a small group that they don't form a meaningful segment.

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Definitions:

Frequent Job Changes

Refers to a pattern where an individual changes jobs more often than what is traditionally considered normal, potentially indicating adaptability or restlessness in their career path.

Action Verbs

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Specific Skills

Particular abilities or expertise required to perform a job or task effectively, which can be technical, analytical, or interpersonal in nature.

Introductory Statement

An opening remark or paragraph that sets the tone, provides context, or outlines the purpose of a document or speech.