A Meaningful Segment Is One That

question 28

Multiple Choice

A meaningful segment is one that:

• A)is large enough to offer long-run profits for the firm.
• B)has a well-defined geodemographic profile.
• C)can be reached and served by direct marketers in an efficient manner.
• D)is driven by the desire for instant gratification.

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Definitions:

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Allows sharing of Internet connectivity among mobile devices in the area. It is a form of hotspot.

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Virtual Machines

Software emulations of physical computers, allowing multiple operating systems to run on a single physical hardware host.