Identify the Public Relations Tool Used for Providing Support for and Associating

question 30

Multiple Choice

 Identify the public relations tool used for providing support for and associating the organization's name with events,programs,or even people such as amateur athletes or teams. 

• A) Sponsorship
• B) Mentorship
• C) Endorsement
• D) Corporate social responsibility

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Definitions:

Mass Marketing

A strategy that aims to appeal to a large, broad audience by targeting the average consumer with general advertising messages.

Differentiation Strategy

A business approach where a company seeks to distinguish its products or services from competitors through unique features.

Specific Customers

Targeted individuals or groups that a business aims to serve or attract with its products or services.

Customer Receives

The process by which a customer gets the product or service they have purchased.