Which of the Following Statements Is True with Regard to Brand

question 56

Multiple Choice

Which of the following statements is true with regard to brand equity for organizational products? 

• A) Unlike consumer products, organizational products do not possess brand equity.
• B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
• C) Successful extension of an existing brand is a highly successful strategy for organizational goods as firm loyalty does not differ from brand loyalty.
• D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.

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Definitions:

Duopoly

A market structure characterized by two producers or sellers dominating the market.

Dominant Strategy

In game theory, a strategy that is optimal for a player, regardless of the strategies chosen by other players in the game.

Nash Equilibrium

A concept in game theory where no player can benefit by changing strategies if other players keep their strategies unchanged.

Payoff Matrix

A table that shows the potential outcomes of different decisions in a strategic situation, used in game theory to analyze choices and consequences.