The Number of Different Targeted Audience Members Exposed at Least

question 76

Multiple Choice

 The number of different targeted audience members exposed at least once to the advertiser's message within a predetermined time frame is known as: 

• A) average frequency.
• B) reach.
• C) target exposure.
• D) frame rate.

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Definitions:

Hospital Of Saint Mary Of Bethlehem

Originally a psychiatric hospital in London, known historically for its association with the treatment of mental illnesses.

Deplorable Conditions

Conditions that are very bad, miserable, or appalling in nature, often in reference to living situations or environments.

Bedlam

A scene of uproar and confusion; historically referring to the Bethlem Royal Hospital, a London psychiatric institution known for its chaotic conditions.

Operant Conditioning

A type of learning where behavior is controlled through consequences, including reinforcement which encourages behavior and punishment which discourages it.