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Drew Henson sells a scanner that converts large documents to an electronic format for editing and printing items up to six feet long and four feet wide.He spends the morning showing his product to the marketing manager of a large department store,which had been identified by his sales force as a prospect.The manager is excited about the idea of being able to have multiple usages of a graphic designed sign.When Drew asks the manager if she is willing to buy,she says,"Though I do all the buying around here and would love to buy this product as it is so stylish and useful,we already have something which serves a similar purpose." Based on which of the following questions of the qualifying process is Drew likely to deem the manager as a lead but not a true prospect?
Budget
A quantitative plan for acquiring and using resources over a specified time period.
Static Budget
A budget prepared for a single level of activity, without changes for variations in sales or production volumes, often used for fixed expenses.
Revenue Variance
The difference between actual revenue and budgeted or forecasted revenue, indicating the effectiveness of business strategies.
Variable Cost Variances
Differences between the actual and expected or budgeted variable costs in the production process.
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