Which of the Following Is True About Mass Merchandisers

question 49

Multiple Choice

Which of the following is true about mass merchandisers?

• A) They handle deep assortments in a limited number of product categories.
• B) They compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
• C) They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.
• D) They are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

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Definitions:

Differentiation

Process by which cells become specialized during development; occurs as different cells in an embryo begin to use different subsets of their DNA.

Subsets

Portions of a larger set that contain some or all elements of the original set, obeying the principle that every set is a subset of itself.

DNA

Deoxyribonucleic acid, a self-replicating material which is present in nearly all living organisms as the carrier of genetic information.

Mutations

Alterations in DNA sequences that can lead to changes in the structure and function of proteins produced by genes.