Which of the Following Research Methods Was Primarily Used in the Customer

question 4

Multiple Choice

Which of the following research methods was primarily used in the customer satisfaction measurement research?

• A) Focus groups
• B) Choice modeling
• C) Fieldwork
• D) Desk research

---

Definitions:

Aristotle

An ancient Greek philosopher and polymath, who made notable contributions to various fields of knowledge, including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology.

Learning and Memory

A process where information is encoded, stored, and retrieved in the brain, facilitating knowledge acquisition and retention.

Motivation and Emotion

The driving forces behind human behavior and feeling states that influence actions, goals, and cognition.

SQ3R

A study method involving five steps: Survey, Question, Read, Recite, and Review, designed to enhance comprehension and retention of material.