Which of the Following Is True of the Implications for Service

question 59

Multiple Choice

Which of the following is true of the implications for service marketers?

• A) Service marketers have been criticized for insufficient advertising.
• B) Service marketers are traditionally associated with the solo practice, fee-for-service system.
• C) Too many product and service offerings that confuse customers.
• D) Service industries have been criticized for an overdependence on advertising.

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Definitions:

Pollution

The introduction of contaminants into the natural environment that cause adverse change, affecting air, water, and land.

Water Quality Act

Legislation aimed at controlling and improving the quality of water in rivers, lakes, and other bodies of water to protect ecosystems and public health.

Students for a Democratic Society

An American student organization in the 1960s, known for its activism against the Vietnam War and for civil rights, playing a key role in the American New Left movement.

University of Michigan

A public research university located in Ann Arbor, Michigan, known for its diverse and comprehensive academic programs, research initiatives, and sports teams.