Which of the Following Statements Concerning Business Market Segmentation Is(are)false

question 97

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

• A)In selecting a market segment,the business marketer is also choosing a competitive environment.
• B)The cost of research increases if a microlevel of segmentation is required.
• C)Compared to their consumer goods counterparts,business marketers can more readily change segmentation strategies,shifting attention from one segment to another.
• D)both (a)and (c)

---

Definitions:

Minor Premise

In a syllogism, the statement that provides a specific instance of the general statement made in the major premise leading to a conclusion.

Whales

Large marine mammals belonging to the order Cetacea, known for their intelligence, aquatic adaptation, and often large size.

Major Premise

In a categorical syllogism, the premise in which the major term appears.

Syllogism

A form of deductive reasoning that consists of two premises followed by a conclusion, based on the relationship between the premises.