The Criteria Marketers Use to Evaluate the Degree to Which

question 2

Multiple Choice

The criteria marketers use to evaluate the degree to which the firm can effectively focus its marketing efforts on chosen segments is:

• A)accessibility.
• B)measurability.
• C)sustainability.
• D)compatibility.
• E)responsiveness.

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Definitions:

Supplementary

Additional or extra material or information provided to support, explain, or enhance the primary content or structure.

Secondary Sources

Information or research that is derived from the analysis or interpretation of primary sources.

Variables

Elements, features, or factors that are liable to vary or change.

Trends

Patterns or general directions in which something is developing, changing, or swaying public interest.