Some Experts Emphasize That Since Customer Needs Are Becoming Increasingly

question 46

Essay

Some experts emphasize that since customer needs are becoming increasingly homogeneous worldwide, the opportunity exists to sell the same type of product across countries and to use essentially the same marketing strategy around the globe. If customers respond favorably to a strategy in St. Louis, will the same strategy work in London or Tokyo? While a standardized approach might work for Coke or Levi's, will it work for business marketers like Dow Chemical or Hewlett-Packard? Explain.

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Definitions:

Residual Value

The estimated value of an asset at the end of its useful life, reflecting what the asset is expected to be worth after it has been fully depreciated.

Useful Life

The estimated duration a tangible or intangible asset is expected to be utilized in operations before it is no longer useful.

Carrying Amount

The value of an asset or liability as recorded in a company's books, reflecting its cost minus any depreciation or amortization.