When a Manager Is in Charge of Intangible and Heterogeneous

question 67

Multiple Choice

When a manager is in charge of intangible and heterogeneous services,he/she should develop marketing strategies that:

• A)emphasize word-of-mouth communication.
• B)provide tangible evidence.
• C)employ value pricing.
• D)all of the above.
• E)(b)and (c)only.

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Definitions:

Decrypt

The process of converting encoded or encrypted data back into its original format, making it readable again.

Encrypted Message

A message that has been converted into a secure format that conceals its original content from unauthorized users, ensuring privacy and security.

Key

Essential factor or element that plays a crucial role in accessing, operating, or understanding something.

Access Password

A security feature requiring users to enter a password to gain entry to or use certain software, files, or devices.