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Automatic Data Processing (ADP) was born through an innovation that created a new business niche-a foolproof outside service to help small businesses meet their weekly payrolls. First, position this service on a product-service continuum for which the basic underlying variable is tangibility. Second, describe how ADP's marketing strategy would be different from an office equipment manufacturer that called on the same small businesses.
Ignorance
The lack of knowledge, information, or awareness about something.
Self-Interest
The consideration of one's own advantage or well-being above those of others or the common good.
Mission Statement
A formal summary of the aims and values of a company, organization, or individual, guiding its strategies and decision-making processes.
Key Values
Fundamental beliefs or standards that guide behaviors and decision-making within individuals or organizations.
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