What Are the Differences Between a Sustaining and Disruptive Innovation

question 51

Essay

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations, low-end disruptions, and new market disruptions.

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Definitions:

Starwood Preferred Guest Program

A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)

Target

A defined set of buyers that a corporation directs its offerings towards.

Customer Service

A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.