"Lead Users" Are Characterized as Important Sources of New Product

question 49

Multiple Choice

"Lead users" are characterized as important sources of new product ideas because they:

• A)have needs that will be general in the marketplace in the future.
• B)represent influential buying organizations.
• C)are consistent early adopters of new technologies.
• D)all of the above
• E)(a)and (b)only

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Definitions:

Net Profit Margin Ratio

A financial metric indicating the percentage of revenue remaining as profit after all expenses, taxes, and costs have been deducted.

Cash Flow

The total amount of money being transferred into and out of a business, especially as affecting liquidity.

Liquidity Ratios

Financial ratios that measure a company's ability to meet its short-term obligations, such as current ratio and quick ratio.

Activity Ratios

Financial metrics used to measure a company's ability to convert different accounts within its balance sheets into cash or sales.