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What Are Some of the Major Ratio Measures in the Functional

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What are some of the major ratio measures in the functional areas of finance,marketing,and human resources?


Definitions:

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting thoughts, beliefs, values, or attitudes.

Role-Playing

A teaching or training technique that involves acting out situations or assuming the roles of characters to simulate real-life scenarios.

Cognitive Dissonance Theory

The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes.

Cognitive Dissonance

The mental discomfort experienced by a person who holds contradictory beliefs, ideas, or values at the same time.

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