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MATCHING -Location of the Insert Merge Field Button

question 25

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MATCHING
-location of the Insert Merge Field button


Definitions:

Core Product

The fundamental benefit or solution provided to the customer, beyond the physical good or tangible aspect of a product purchase.

Interrelated Dimensions

Aspects or facets of a concept or system that are connected and affect each other.

Physical Evidence

Physical evidence refers to the environment in which a service is delivered and where the firm and customer interact, and any tangible commodities that facilitate the performance or communication of the service.

American Marketing Association

A professional association for marketing professionals dedicated to promoting and advancing the marketing profession.

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